Moshi Moshi is one of the hippest and innovative record labels active in the UK today. Set up in London in 1998, Moshi Moshi specialise in sourcing and nurturing alternative, experimental indie music, with enough humour and lightheartedness to be accessible and enough intelligence and depth to be creative. Much of the label’s focus is on discovering and developing new talent, and then introducing them to major commercial markets. In the past the label have broken Friendly Fires, Bloc Party and Florence and the Machine, releasing their debut singles, and sometimes debut albums, as well as supporting all the preparatory work for such significant artist, including developing image and artwork, supporting tours and such. The label also distribute for a lot of key US indie artists, especially those from the Brooklyn scene, including The Drums and Au Revoir Simone.
Like any good indie label, Moshi Moshi take the presentation of their releases very seriously, and focus a significant amount of effort onto offering high quality, astute artwork with each item, whether single or album. They also work on offering new ways for consumers to buy their music, challenging and innovating the traditional music industry model. Two ways in particular that the label does this is through their AAA Subscriptions Club and their Singles Club concept. The subscriptions club focuses on offering all Moshi Moshi releases in any given year (which usually equates to at least two dozen releases) for the princely sum of £30. They also release a new single each month by a key Moshi Moshi artist, which is available for digital download or as a 7” single. These marketing methods benefit consumers, artists and the label itself, and demonstrate new ways the music industry can work and make a profit.
Moshi Moshi are currently supporting Slow Club, CasioKids, Trophy Wife, The Wave Pictures, Idiot Glee and Hot Club de Paris amongst many other exciting new artists. They really are a veritable sonic gold mine of exciting new music, so if you want any easy way to keep your finger on the emerging music pulse, I suggest you subscribe to their AAA club pretty sharpish.
