Morelli’s Gelato

 Established by an Italian immigrant in 1907, Morelli’s offers some of the richest, creamiest gelato the seaside has to offer. Giuseppe Morelli started his business over 100 years ago selling home made ice creams from the back of his push bike. This bike eventually turned into a van, and finally, 1932, Morelli set up his ice cream parlour in Broadstairs, Kent, on a cliff high above the sea. 

The shop remains to this day, and features grand art deco interiors that evoke a lost hay-day in English seaside culture. Indeed, part of Morelli’s charm is its atmosphere. Presiding as it does over the well-kept Viking Bay, the interior of Morelli’s includes pink leatherette booths, a jukebox and a soda fountain, which obviously has a charismatic, retro glamour. 

The real appeal behind Morelli’s however is the sheer quality of the ice cream on offer. Morelli’s ice cream is velvety soft, silky, and very different to industrial, mass-produced ice creams. All Morelli’s ice creams are made from fresh, natural ingredients chosen for their taste and quality. These ingredients combine to make hand-made ice cream, fresh everyday and formulated to a signature family recipe by Morelli’s special ice cream chef. Supposedly the gelato is milk based, which as well as being healthier and easier to digest, carries flavours better, for a crisper, more robust taste. Certainly, this is a heritage brand that clearly knows a good ice cream from the inside out.

Morelli’s have also offered a huge range of flavours over the years, and will typically have at least 30 in the store at anyone time. As well classics such as strawberry, chocolate and vanilla, there is caramel, lemon, coconut, cherry, pistachio and mango. If you eat in, you can also choose from a delectable range of ice cream sundaes, all served in fabulous cut glass goblets. And the choice? How about Banana Spilts, Knickerbocker Glories, Amaretto Cherry Sundaes and Rum Babas to get your mouth watering.

Today, Morelli’s has been taken over by Giuseppe’s great granddaughter Bibi, who has seen Morelli’s go from strength to strength. In 2003, Morelli’s opened a franchise counter in Harrods, selling the same excellent, freshly prepared ice cream as that in Kent. Morelli’s have also recently opened new stores in luxurious foreign climbs, including Monaco and Dubai. You can even have Morelli’s gelato delivered in insulated packs to your own home, or have a Morelli’s ice cream cart at a special event.

For the true Morelli’s experience though, you simply must head down to the seaside, and enjoy your ice cream from a cone whilst soaking up some sea air and faded charm.

http://www.morellisgelato.com/

Poppies Fish and Chips

 Just off Commercial Street in the heart of Spitalfields, straddled between the area’s legendary fashion market and our world famous Brick Lane is Poppies Fish and Chips. As you might expect, situated as it is amongst fashion boutiques and hipster bars, this is not your average fish and chip shop – this is excellent quality fish and chips with a vintage, retro twist. Poppies fuses old school East End values and hipster sensibilities to create a cool restaurant that has tasty, great value food.

The first thing that strikes you about Poppies is the retro feel of the place. This restaurant has an informal, friendly setting, but the strongest vibe is the 1950s style – the formica tables, the jukebox, menus written in chalk and service girls wearing aprons and headscarves. This traditional visual style is replicated in the food. Chips are served in newspaper. The menu includes all the old favourites you would expect and a good ol’ fashioned chippy, with classic cod and haddock potions alongside skate, rock, plaice, lemon sole, as well as the dreaded jellied eels. You can even get a generous potion of sticky toffee pudding or apple pie for afters. 

Poppies offers the perfect combination of traditional and fresh, posh and popular. The food is so familiar, yet of innovatively good quality. All fish is sourced fresh and sustainably from Billingsgate Fish Market. Chips are peeled and hand-cut out back. The chicken is all free-range. Even the tartar sauce is home-made. 

One of the most noteworthy elements of Poppies however is the consistent quality they offer. The food is always good. You will never get a soggy chip or sour, tasteless fish. You will always be served quickly, and can usually get a seat in the restaurant, even though they seem to always be busy. Such high levels of quality and customer service, as well as the general appeal of Poppies Fish and Chips is all down to Pop, the owner of the restaurant. Pop and his family have been serving fish and chips in the East End since 1945, and the experience shows. This restaurant is a masterpiece in traditional food, offering probably the best fish and chips in London.

Poppies is active on Twitter, FourSquare et al., and they even have a customer of the week loyalty scheme on Facebook. You can eat in or takeaway; I personally like to stop for a cone of chips and a cup of tea, eaten outside the front of the shop. Such an experience is blissfully English. I’m pretty sure I had change from £2 last time too.

http://poppiesfishandchips.co.uk/