Morelli’s Gelato

 Established by an Italian immigrant in 1907, Morelli’s offers some of the richest, creamiest gelato the seaside has to offer. Giuseppe Morelli started his business over 100 years ago selling home made ice creams from the back of his push bike. This bike eventually turned into a van, and finally, 1932, Morelli set up his ice cream parlour in Broadstairs, Kent, on a cliff high above the sea. 

The shop remains to this day, and features grand art deco interiors that evoke a lost hay-day in English seaside culture. Indeed, part of Morelli’s charm is its atmosphere. Presiding as it does over the well-kept Viking Bay, the interior of Morelli’s includes pink leatherette booths, a jukebox and a soda fountain, which obviously has a charismatic, retro glamour. 

The real appeal behind Morelli’s however is the sheer quality of the ice cream on offer. Morelli’s ice cream is velvety soft, silky, and very different to industrial, mass-produced ice creams. All Morelli’s ice creams are made from fresh, natural ingredients chosen for their taste and quality. These ingredients combine to make hand-made ice cream, fresh everyday and formulated to a signature family recipe by Morelli’s special ice cream chef. Supposedly the gelato is milk based, which as well as being healthier and easier to digest, carries flavours better, for a crisper, more robust taste. Certainly, this is a heritage brand that clearly knows a good ice cream from the inside out.

Morelli’s have also offered a huge range of flavours over the years, and will typically have at least 30 in the store at anyone time. As well classics such as strawberry, chocolate and vanilla, there is caramel, lemon, coconut, cherry, pistachio and mango. If you eat in, you can also choose from a delectable range of ice cream sundaes, all served in fabulous cut glass goblets. And the choice? How about Banana Spilts, Knickerbocker Glories, Amaretto Cherry Sundaes and Rum Babas to get your mouth watering.

Today, Morelli’s has been taken over by Giuseppe’s great granddaughter Bibi, who has seen Morelli’s go from strength to strength. In 2003, Morelli’s opened a franchise counter in Harrods, selling the same excellent, freshly prepared ice cream as that in Kent. Morelli’s have also recently opened new stores in luxurious foreign climbs, including Monaco and Dubai. You can even have Morelli’s gelato delivered in insulated packs to your own home, or have a Morelli’s ice cream cart at a special event.

For the true Morelli’s experience though, you simply must head down to the seaside, and enjoy your ice cream from a cone whilst soaking up some sea air and faded charm.

http://www.morellisgelato.com/