Founded by Rachel Hart in 2008, Ray Stitch started life as an online
store, offering a “one-stop shop
for fabrics and haberdashery”. A narrow but
immaculately presented store in Islington quickly followed in 2011, with fabric
upon fabric folded two meters high, like the well-organised wardrobe of a
sultan.
Ray Stitch offers a good selection of
fabrics, from felt to flannel, organza to organic wool. They have a wide
selection of designer and sustainable fabrics, offering both the “virtuous and
the beautiful”. They also have classic vintage-style haberdashery staples such
as tape measures and pinking shears from Merchant and Mills Notions, guidance books
and magazines, embroidery patterns focusing on themes including Chihuahuas, cow
girls and voodoo skulls, and an almost inexhaustible selection of thread and
ribbons.
Perhaps the biggest draw of Ray Stitch, however, is the vast
selection of patterned fabric they offer in a variety of interesting,
attractive, usual, and most importantly of all modern designs. Anyone who has studied textiles or attempted forays
into the world of dress-making will tell you it is hard work sourcing quality
materials in modern patterns. All too often a visit to a fabric shop yield
little more than dreadfully old fashioned, garish prints fit only for caravan
curtains in the 1970s. Patterns from Ray
Stitch however are attractive, cute, and most importantly wearable - the
Japanese prints in particular are utterly divine, featuring themes as broad as
rodeo scenes, birch trees and anthropomorphic mice. There are also large print
patterns ideal for upholstery, some of which literally take up meters of space.
In addition to the sale of their
wears, Ray Stitch hold a range of
sewing classes for anyone from children through to advanced adult. Classes
focus on a variety of innovative and useful concepts, from a beginners guide to
the sewing machine, to creating roman blinds and curtains, teenager after
school dressmaking and how to recreate your favourite garment. Classes are held
regularly in store with sewing machines, drinks and snacks. One to one classes
are also available.
Ray Stitch is open Tuesday to Sunday,
and has very reasonable delivery charges for online customers. They have a
constantly revolving stock line, with new items in most weeks (a new favourite
of mine being the elegant French patterns from Deer and Doe). And like all good
places, they even have an in-store café, which sells coffee and homemade cakes
throughout the day – fabulous.
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