The homogenous state of UK culture is often criticised. Multi-national stores and conglomerates have supposedly taken over the high street; major labels have consumed independent artists; and the only restaurants available are chain bistros and cafes. However, it is my belief that there are plenty of independent treasures out there, both online and in the street. You just have to take the care to look for them.

Through this blog I will do that leg-work for you, introducing you to independent gems that you can then check out for yourself. Indie Treasures focuses on independent culture and enterprise in the UK, revealing shops, restaurants, designers, record labels and artists, triumphing both their autonomy and their vision and creativity. There is a huge, burgeoning independent scene out there, full of true individualism and quality, and almost always at very reasonable prices. So think of this baby as you independent guide to an independent weekend!

Sunday 25 August 2013

The White Pepper



Fabulous fashion retailer The White Pepper offer an expanding variety of vintage and short run fashion pieces which are taking the blogosphere by storm.
 
The brand started life in 2011 as a Tumblr site inspired by East London street style. Founders Jade and Katy’s focus on styling, editorial and lookbook shots quickly transformed into a boutique on ASOS Marketplace, offering a solid selection of choice vintage wear and quality pieces from independent manufactures. From the popularity of this marketplace site, The White Pepper online store was born.


Today, the vintage wing of The White Pepper (which was of particularly high quality) has become slightly eclipsed as the brand continues to develop its own-brand capsule collection, which is designed in-house at their studios in Hackney. This line is particularly noteworthy, however, and takes inspiration from their street style roots, with quirky, individualistic styling that is urban and cosmopolitan. There is also a classic, coordinated slant to The White Pepper’s style, however. Quality fabrics meet tailored lines and timeless shapes to create popular, attire that will not fade or date. Expect a muted colour palette of cool pastels and monochrome, combined with oversized, casual pieces with a hint of androgyny. Think chunky knits, brothel creepers and smock dresses.


The White Pepper collection is available to buy online, or you can find them at Topshop’s flagship store. You can also buy directly from their East London studio on one of their “open door Saturdays”. Prices are not always cheap, and they rarely have sales, but the quality is very high, and each piece is a true investment.


http://www.thewhitepepper.com/


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